A research article about gender differences in memory suggested that women have better subjective memory than men. In other words, men report more memory problems than women do. Once the media started reporting this finding, however, the story became convoluted. Reports upon reports stated that science had finally documented that men forget more than women, and this gave fuel to a stereotype that it is okay for men to forget things because “they can’t help it”. The encouragement of such a stereotype by the media is especially frightening considering that the research on which this news is based on does not actually measure memory at all!